Trip.com Group forged strategic regional partnerships last month at Arabian Travel Market (ATM) 2025. It announced a new alliance with Saudia, combining its digital expertise with Saudia’s exceptional service and extensive network, and a strategic partnership with Flynas (pictured here), to integrate Flynas’ flight offerings across Trip.com Group’s multi-brand platforms. Trip.com Group also signed a three-year Memorandum of Understanding (MOU) with the National Travel Operator - Visit Oman to bring a curated selection of Omani travel experiences from local providers and SMEs onto Trip.com Group’s global platform. Lastly, it also signed an MOU with BAAN Group, a leading Saudi hospitality group. 

Fairmont Hotels & Resorts, and Ardee Developments, have announced a strategic partnership to develop Fairmont Residences Al Marjan Island and Fairmont Al Marjan Island hotel. Set to open by end of 2028, Fairmont Al Marjan Island hotel will feature 250 keys, while Fairmont Residences Al Marjan Island will offer 519 residences. The partnership was officially formalised during a signing ceremony between Romeo Abdo, Founder of Ardee Developments, and Omer Acar, CEO of Fairmont Hotels & Resorts. The projects will be set within the recently unveiled Ardee Al Marjan Island in Ras Al Khaimah.

The Saudi Tourism Authority (STA) and Accor recently signed a landmark Memorandum of Understanding (MOU) at Arabian Travel Market 2025. The agreement strengthens Accor’s commitment to Saudi, creating significant commercial opportunities, expanding its reach and elevating guest experiences across its portfolio. With a network of over 45 operating hotels and 44 properties in the pipeline, Accor is strongly positioned to contribute to Saudi’s bold tourism ambitions and rising global appeal.

Almosafer has strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed recently in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. Building on Singapore's visa-free travel programme, the tripartite highlights the city's unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors.

The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with Visa, to facilitate further increases in international tourism inflows and elevate the visitor experience across the city. The MoU was signed at the Arabian Travel Market (ATM) in Dubai by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC - Visa. The collaboration aligns with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global destination for business and tourism.

Metropole Hanoi marks 50th Anniversary of U.S.-Vietnam War’s end with special bomb shelter tours. Guests can visit the bunker under the hotel where Joan Baez and others hid during air raids. Sofitel Legend Metropole Hanoi’s special “Path of History” tour includes a visit down into the hotel’s underground bomb shelter, which shielded visitors including Joan Baez, Jane Fonda and others during wartime air raids. The bunker was closed and sealed after the 1964-1975 conflict before being rediscovered by chance during the renovation of the hotel’s Bamboo Bar in 2011. The war ended April 30, 1975.

SOHBA Hospitality Management announced its official formation and launch at the Arabian Travel Market (ATM) 2025 in Dubai. SOHBA Hospitality Management specialises in bespoke hotel management solutions, offering owners a dynamic and flexible pathway to long-term success. Headquartered in Egypt, SOHBA Hospitality Management has been founded with a strong focus on supporting tourism development across Egypt while building a robust growth pipeline in key GCC markets, including Saudi Arabia and the United Arab Emirates.

Etihad Airways has signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand to strengthen the relationship between the Kingdom of Thailand and the national airline of the United Arab Emirates, at Arabian Travel Market 2025. The agreement aims to promote tourism to Thailand through Etihad’s extensive global network, as the airline expands its presence with two new destinations in 2025, Krabi and Chiang Mai.