du Arena, the largest outdoor venue in the Middle East, situated in Yas Island is now known as Etihad Park owing to a large partnership deal between Etihad Airways, and Flash Entertainment, the region’s leading entertainment company. Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group said: “Expanding our portfolio of Abu Dhabi partners to further promote Yas Island as a leisure destination is an honour. Etihad Park is testament to our commitment in positioning the UAE capital as a world-class entertainment hub and marries well with our existing sponsorship of Etihad Arena and the Etihad Airways Abu Dhabi Formula 1 Grand Prix.

Accor announced the opening of Adagio Premium The Palm from May 17, 2021. The second Adagio Premium aparthotel to open worldwide, the property’s debut will offer travellers an unparalleled guest experience at an attractive price point. The 12-floors high property features 163 spacious serviced apartments, with 94 studio and 69 one-bedroom apartments – all of which have been designed with wooden and oak textures and décor to create a warm and homelike environment.

The Dilly opens its doors for the first time at no. 21 Piccadilly. It is not just the latest five-star hotel in the centre of London, but also the first to offer its own dedicated dance studio – Inspiration 2 Dance. Guests are invited to learn Smooth, Latin and/or Ballroom from world-class teachers, bookable via the website or the hotel’s concierge. Inspiration 2 Dance founder Viktoriya Wilton says: “During these times, it’s particularly wonderful to work with a five-star hotel that recognises the importance of dance to keep minds sharp and positive as well as bodies toned and flexible.”

The Ritz-Carlton Abu Dhabi, Grand Canal has unveiled a brand-new 20,000 sq m FIFA standard football and rugby pitch in the resort, as part of its leisure facilities. The football ground, which will be available for the training seasons of professional teams, sports camps, corporate incentive activities and other sporting activities, is open now and available for bookings.

HH Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of the Emirates Group and chairman of Dubai World, officially inaugurated Arabian Travel Market (ATM) 2021, marking the start of the 28th edition of the Middle East’s largest travel and tourism exhibition. Sheikh Ahmed was accompanied by Helal Saeed Al Marri, CEO of Dubai World Trade Centre (DWTC) and Director-General of Dubai’s Department of Tourism and Commerce Marketing (DTCM), Claude Blanc, WTM & IBTM Portfolio Director; Danielle Curtis, Exhibition Director Middle East, ATM and other VIPs. 

Arada has opened Nasma Central, a new shopping and leisure destination for the Nasma Residences community in Sharjah, in time for Eid Al Fitr. The lifestyle hub was inaugurated by HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Arada, who also unveiled the focal point of Nasma Central: a stunning manmade hilltop location and memorial pavilion with impressive views of the surrounding neighbourhoods.

Kempinski Hotels and Salvatore Ferragamo announced a strategic partnership. The two luxury brands join forces in a promising collaboration dedicated to delivering a unique customer journey, with top quality products realised with genuine care for the environment. Several projects will mark the collaboration: Ferragamo perfumes and home fragrances will be available on Kempinski e-commerce platforms, and Kempinski will offer to top clients’ access to dedicated events in nearby Ferragamo boutiques.

An iconic hotel in Portugal’s vibrant capital, Four Seasons Hotel Ritz Lisbon prepares to reinvent itself after 60 years of service. The hotel will undergo extensive renovation in 2021, wherein the new vibe would be authentic yet still pioneering 1950s, a Four Seasons Hotel Ritz Lisbon trademark.