Sabre has been confirmed as the official ATM Travel Tech Strategic Partner of Arabian Travel Market (ATM) 2026.
The appointment comes as travel businesses increasingly focus on AI applications that improve operational efficiency, strengthen resilience and deliver more connected traveller experiences. According to Sabre, the industry is moving beyond AI that recommends, to agentic AI that acts and is capable of managing increasingly complex traveller journeys in real time.
Chad Callaghan, Director, Product Marketing, Sabre, said: “Travellers don’t think about the technology behind a trip; they simply expect it to work. As AI moves from providing answers to taking action, Sabre’s role is to provide the trusted, enterprise-grade technology that connects those experiences to the systems that power travel. That means turning intent into journeys that can actually be searched, booked and serviced.”
Sabre believes this marks a broader shift from using AI to provide better answers to using it to deliver better outcomes for travellers. Sabre doubled its active pilot and production partners using its Agentic APIs and Model Context Protocol (MCP) server from 30 in the first quarter to over 60 in the second quarter. Sabre's MCP server functions as a secure translation layer, bridging the gap between third-party AI agents and complex travel systems, enabling autonomous search, booking, and servicing against live enterprise inventory.
Supported by predictive intelligence and large-scale travel data, Sabre’s AI-native capabilities are also helping airlines, hotels and travel sellers improve operational efficiency while enhancing the traveller experience. Sabre's technology currently processes more than 11 billion shopping requests each month and approximately 14,000 transactions every second, drawing on more than 50 petabytes of travel data to help travel providers anticipate market changes, respond more effectively to changing demand and create more personalised travel experiences.
These developments will be explored throughout ATM Travel Tech, which debuts this year as a dedicated co-located event. Bringing together more than 180 exhibitors from around the world, the event will showcase innovations across artificial intelligence, robotics, immersive technologies, fintech and smart mobility, reflecting technology's growing influence across every part of the travel ecosystem.
At the heart of the event, the Future Stage will examine how organisations are applying AI, automation, data intelligence and digital technologies to improve decision-making, enhance customer experiences and strengthen commercial performance. Sessions led by organisations including Dragon Trail and Videc will explore topics such as AI-powered destination marketing, digital transformation, and investment across the travel technology sector, while the Tech & Innovation Hub will offer visitors the opportunity to experience many of these innovations through live demonstrations and immersive showcases.