Cloudbeds, the hospitality management system for hoteliers, has launched Cloudbeds RMS, a new revenue management system designed to help hotels make faster and more informed pricing decisions.
The system combines real-time property performance, market
intelligence, pricing recommendations and automated rate execution in a single
connected platform.
Built on Cloudbeds’ unified data platform, Signals,
Cloudbeds RMS uses information already generated across hotel operations rather
than treating pricing as a standalone function.
The system evaluates reservations, booking pace, occupancy,
time to arrival, length of stay and channel behavior alongside competitor rates
and market demand.
This broader data set is designed to provide greater context
for forecasts and pricing recommendations.
“Hoteliers shouldn’t need a large revenue team or a complex
technology stack to make sophisticated revenue decisions,” said Jason Richards,
Chief Business Officer of Cloudbeds. “Cloudbeds RMS brings the intelligence
behind those decisions into the hotel’s everyday operation, helping teams
understand what is changing, know what action to take and move faster, while
staying in control of their strategy.”
Cloudbeds said the system offers automated rate changes
while allowing hotels to maintain control through predefined strategies,
pricing limits and exceptions.
Its Autopilot feature manages routine adjustments within
those parameters, with teams able to intervene when required.
As the system is integrated into the Cloudbeds platform,
approved and automated rate changes can flow directly through its property
management system and channel manager, shortening the process from identifying
pricing opportunities to taking action.
Cloudbeds RMS also provides hotels with additional ways to
respond to changing demand. Forecast and occupancy insights can support
targeted marketing through Cloudbeds Guest Marketing, particularly during
periods of softer demand. -TradeArabia News Service