In Brief


Technology drives Zayed International Airport

Marking a milestone for air travel technology, Zayed International Airport has successfully processed over one million passengers through Abu Dhabi’s new terminal with the help of cutting-edge biometric technology from Idemia, a leader in biometrics and cryptography.

The deployment of a comprehensive border management solution at Abu Dhabi Airport terminal (inaugurated on November 15, 2023), featuring the world’s first multi-biometric entry/exit system, has significantly bolstered border security while simultaneously enhancing the passenger experience and throughput.

The success of this groundbreaking project has led to its extension to the country’s four other international airports.


SAL debuts in Abu Dhabi

Following its resounding success at Burj Al Arab Jumeirah where it has become one of the must-visit venues in the city, Jumeirah has officially announced the opening of a second location for its award-winning lifestyle experience, SAL, at Jumeirah at Saadiyat Island Resort.

Now officially open, ‘SAL Saadiyat Island’ delivers a sophisticated and relaxed dining experience in a stunning new beachfront setting. The epitome of barefoot chic reminiscent of Capri, Saint-Tropez and Mykonos, visitors can enjoy an exquisite culinary experience, while soaking in the uninterrupted views across the clear azure waters, pristine beach and stunning sunsets of Saadiyat Island.

Housed in a contemporary mirrored venue, reflecting the beautiful surroundings and blending seamlessly with the environment, SAL Saadiyat Island is the ideal setting for relaxing and socializing, featuring its own dedicated infinity swimming pool and section of beach for those wanting to make a day of it.


Miral Destinations to deploy chatbots

Miral Destinations, a subsidiary of Miral, and the trusted one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience.

The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands.

By utilizing UAE cloud infrastructure, Sprinklr will enable Miral Destinations to align with government clients’ cloud solutions and provide opportunities for future growth and innovation.

The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analysed with proactive prompts to Quality Assurance Analysts.

Miral Destinations has already integrated Sprinklr Voice, Sprinklr’s AI-powered Contact Centre as a Service (CCaaS), into Saadiyat Island. By doing so, Miral Destinations managed to decrease the amount of time it takes to respond to customers across digital channels by 55 per cent in six months.


The Abrahamic Family House turns one

The Abrahamic Family House, Abu Dhabi’s centre for learning, dialogue and the practice of faith, celebrated its first anniversary in February, having hosted over 250 community events and workshops, and over 250,000 worshippers and visitors. 

Located in the Saadiyat Cultural District in Abu Dhabi, the site encompasses three Houses of Worship – the Eminence Ahmed El-Tayeb Mosque, the St Francis Church, and the Moses Ben Maimon Synagogue – as well as shared spaces for gathering and dialogue.

The anniversary was marked with a month-long calendar of activities.