The Red Sea Development Company (TRSDC) has appointed two industry experts - Frances-Anne Keeler and Piers Schmidt – to its international Advisory Board of eight world-leaders. Frances-Anne Keeler has over 25 years of experience across hospitality and tourism, business and events and education and financial services. She has previously served as Tourism Australia’s Deputy Chief Executive Officer and VisitBritain’s Executive Director of Europe. Piers Schmidt brings over 25 years of experience in advising luxury brands. In 2002, Piers founded Luxury Branding, an advisory boutique for leaders seeking to create the world’s most hospitable brands.
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