200 firms to join debut Saudi Tourism Market

Mohamed Al-Harbi

More than 200 international and local exhibitors are expected to participate in the Saudi Travel Market (STM) this month, showcasing the latest trends, innovations and technologies in the travel, tourism and aviation sectors.

STM will be held from February 25 to 27 at the Riyadh Convention Center in the Saudi capital.

The event will bring together visionaries, tourism leaders, influential investors, and leading startups to meet in a spirit of strategic cooperation.

STM will cover an area of 8,000 sq m, with half of the space dedicated to the ‘B2B’ programme providing companies the opportunity to have direct communication with their Saudi counterparts. STM is the first exhibition to launch this direct communication system between global and Saudi companies in the travel sector in the kingdom, said organisers.

The exhibition will feature a variety of panel discussions and workshops, and will highlight the benefits of new tourism programmes that focus on the importance of sustainability in shaping the future of travel in 2024.

In addition, global experts and a large number of social media influencers from the kingdom, the Gulf and the region will provide a comprehensive view on luxury tourism and sustainability.

The exhibition website has registered a large number of participants from 16 countries: Saudi Arabia, the UA, Bahrain, the UK, Sri Lanka, India, Qatar, South Africa, Oman, Turkey, Morocco, Germany, Egypt, Sudan, Pakistan, and Kuwait, they said.

Mohamed Al-Harbi, CEO of Rent Exhibitions and Conferences, said STM will be a great opportunity for the sector to contribute to achieving the ambitious Saudi Vision 2030 and promote tourism and support the growth and development of the hospitality sector in Saudi Arabia.

Al-Harbi added that STM will push the tourism sector to enhance its future plans, supporting the development of national cadres.

Trips, a leading travel and tourism company in Saudi Arabia and the owner of the Trips app, will be the Platinum Sponsor of STM, while Rezlive, an award-winning international B2B online booking system that provides global travel content, will be the Gold Sponsor.