Arada’s hospitality and entertainment division has signed a Dh100 million joint venture with Tashas Group to launch 10 new outlets across the GCC over the next two years. The partnership focuses on expanding tashas, the premium café concept, and introducing the upcoming Cafe Sofi. Initial locations include Sharjah, Al Ain, Ras Al Khaimah, Nad Al Sheba, and Dubai from December 2025. All outlets will be non-alcoholic and designed as community-centric lifestyle destinations.