As part of its participation in IMEX Frankfurt 2026, the Ajman Department of Tourism, Culture & Media signed a strategic partnership agreement with DERTOUR Group, during an official visit to the Group’s headquarters in Frankfurt, Germany.
The visit was led by Mahmood Khaleel Alhashmi, Director General of Ajman Department of Tourism, Culture & Media, accompanied by his delegation, to explore avenues of mutual cooperation and strengthen Ajman’s tourism presence in European markets. DERTOUR Group is one of Europe’s largest tourism and travel groups, with a history spanning over 100 years.
The Group brings together a comprehensive portfolio of specialised tourism brands covering tour operators, hotels, destination management companies, and travel agencies, with a broad presence across multiple European markets and a global network of destinations, making it a highly influential strategic partner in shaping European tourism flows.
The agreement aims to launch integrated promotional programmes that bring Ajman’s tourism offering to a wide range of German and European travellers, attracting more visitors to the Emirate in support of its journey to consolidate its position as a leading international tourism destination.