Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) launched Dubai Pass, an all-inclusive pre-paid card, which grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from May 16.

Starting at Dh399 ($109), the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50 per cent discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.

The ‘Select’ package, priced at Dh399, allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools. The pass is valid over seven consecutive days, beginning with the first day of use. Meanwhile the unlimited package is available for Dh899 ($245). Users can choose unlimited events and activities, and the pass is valid for three days.

The year-round Dubai Pass has been introduced following the success of previous seasonal DSS and DSF passes. It will provide a streamlined way for people to experience Dubai, save money and make the most of their trip with family and friends.