AlUla is strengthening its position as a leading equestrian tourism destination, combining horseback riding experiences with archaeological sites, landscapes and cultural heritage.
The Royal Commission for AlUla is developing dedicated
trails, regulating service providers and supporting sustainable visitor
experiences.
The destination also hosts major equestrian championships,
attracting riders from Saudi Arabia and abroad.
As part of its growing tourism ecosystem, AlUla continues to
blend traditional equestrian activities with adventure experiences, showcasing
its natural and historical assets while enhancing its appeal as a world-class
destination. -TTN