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United Hospitality Management launches ‘Excellence Hub’

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United Hospitality Management (UHM), a luxury and mixed-use hospitality management, has announced the launch of the Excellence Hub, a dedicated, state-of-the-art Assessment and Training Centre designed to elevate, measure and formally certify service standards across its portfolio of hotels and holiday homes.

This strategic initiative reflects UHM’s long-term commitment to nurturing a culture of excellence by empowering front-line associates to consistently deliver world-class hospitality.

The launch of the Excellence Hub marks an important milestone in the company’s mission to strengthen its operational backbone through structured learning, assessment and certification.

The Centre will serve as a benchmark for service excellence and professional mastery, ensuring that every associate upholds UHM’s uncompromising standards of guest care, attention to detail and consistency.

At the heart of the Excellence Hub is a two-week intensive programme that combines refresher training, immersive practice and final certification.

Associates from core operational departments, including Food and Beverage Service, Front Office and Housekeeping, participate in a structured learning journey that blends theory with hands-on experience.

The programme has been designed to revisit the fundamentals of exceptional service while advancing the associate’s ability to respond to real-world scenarios with precision, empathy and professionalism.

The first phase of the programme, Refresher and Mastery, provides participants with targeted instruction delivered by seasoned hospitality experts who have led operations for some of the world’s most distinguished brands.

Sessions focus on mastering the foundational pillars of hospitality such as guest interaction, communication, presentation, efficiency and attention to detail. This ensures that every associate is fully equipped with the technical and behavioural competencies required to deliver five-star service in every setting.

The second phase, Immersive Practice and Evaluation, introduces associates to a highly realistic training environment that replicates operational hotel conditions.

Equipped with advanced simulation tools and mock setups, the Excellence Hub enables participants to engage in practical service delivery exercises, observe real-time feedback and demonstrate continuous improvement.

Through a series of progressive evaluations, associates are guided to identify their strengths and address areas for enhancement before advancing to final certification.

The programme culminates in a comprehensive final assessment designed to validate both the theoretical knowledge and practical application of each participant.

 Successful completion of the assessment leads to formal certification, confirming the associate’s proficiency in delivering service excellence that aligns with UHM’s brand promise.

This certification serves as a professional milestone for team members and a guarantee for guests that their experience is being delivered by individuals who have undergone rigorous and standardised evaluation.

“The objective of the Excellence Hub is clear, to raise the benchmark for service quality and professional standards across all our hotels,” said Klaus Assmann, Chief Operating Officer, United Hospitality Management – Middle East, India and Southeast Asia. “By investing deeply in the foundation of our teams, we are shaping a future where excellence becomes the norm. At UHM, we believe that the pursuit of excellence is not a choice but a commitment, and this initiative reaffirms our dedication to that philosophy.” -TradeArabia News Service

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