Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced a major coup for the emirate's global profile, confirming its acceptance into Virtuoso and Serandipians by Traveller Made. This dual, invitation-only membership immediately positions Ras Al Khaimah alongside the world’s most sought-after destinations for discerning luxury travellers.
Membership in both networks is highly selective, reserved only for destinations hotels and travel experts that meet the highest benchmarks for authenticity service quality and experiential travel. By gaining admission, Ras Al Khaimah joins a small selection of regional destinations and elite international locations such as Santorini and the Amalfi Coast.
The admission reflects Ras Al Khaimah's successful strategy in demonstrating not just high-end hospitality - with iconic properties like Waldorf Astoria and The Ritz-Carlton - but also significant experiential and cultural depth. Crucially, the Emirate highlighted a clear roadmap for growth, with a strong pipeline of new developments that includes future openings by Wynn Resorts Four Seasons and Nobu Hotels.
“Becoming part of Virtuoso and Serandipians marks a pivotal moment for Ras Al Khaimah as it continues to evolve as a destination,” said Iyad Rasbey, Vice President – Destination Tourism Development, Ras Al Khaimah Tourism Development Authority. “These partnerships will showcase the emirate’s exceptional blend of nature culture and exceptional hospitality to a global audience of travellers who value authenticity exclusivity and meaningful experiences. We are poised to redefine luxury in the region, reinforcing Ras Al Khaimah as a must-visit destination for discerning travellers.”
As a preferred destination in these two networks, Ras Al Khaimah will now gain direct access to influential travel advisors and luxury providers who specialise in crafting tailor-made journeys worldwide.
The emirate’s appeal is grounded in experiences that blend adventure, relaxation, and heritage, including the world’s longest zip line on Jebel Jais sunrise hot-air balloon rides desert stargazing and cultural dives at the Suwaidi Pearl farm. These elements combine to deliver a luxury travel experience distinct within the UAE.
Meet Ras Al Khaimah Tourism Development Authority Stand S10-509