King Salman International Airport (KSIA), a Public Investment Fund (PIF) company, signed a memorandum of understanding (MoU) with the Saudi Tourism Authority (STA) to cooperate in the promotion of domestic tourism, develop air connectivity, and enhance the traveller and visitor experience, in line with the objectives of Saudi Vision 2030.
The MoU aligns national efforts across the transport and tourism sectors
through joint initiatives, including global marketing, event organisation,
sharing of data analytics, and expansion of destinations and air routes,
bolstering Saudi Arabia as a global hub for tourism, travel, and logistics, reported SPA.
The agreement also integrates the two sides through initiatives to improve the
travel and tourism experience. These joint efforts include the “Hafawa” programme
and deeper cooperation with domestic and international airlines to expand seat
capacity and strengthen connectivity between KSIA and tourism destinations
across the Kingdom and the world.
Acting CEO of KSIA Marco Mejia stated: “This MoU marks an important step toward
building an integrated ecosystem that connects transport infrastructure with
the Kingdom’s national tourism identity. Far beyond a mere transit point, KSIA
will be a remarkable gateway reflecting the cultural and human spirit of Saudi
Arabia. Through our collaboration with the STA, we aim to seamlessly integrate
the Kingdom’s transport and tourism sectors, further positioning Riyadh as a
leading global destination.”
This step reaffirms KSIA’s commitment to forging strategic partnerships that
support sustainable growth, enhance the Kingdom’s global connectivity, and
establish Saudi Arabia as a key hub in the future landscape of travel and
tourism.