As Saudi Arabia continues its rapid growth in the wellness sector, Circle enters the market as a strategic collaboration between UK and Saudi founders, designed to meet the rising demand for holistic, performance-driven health experiences.
Circle comes as a next-generation wellness
and performance destination co-founded by Saudi entrepreneur Salman Al Naimi
and UK performance specialist Andrew Constanti.
The flagship site will open in Khobar in
2026, combining advanced training, medical-grade recovery, and community-led
wellness under one roof.
Circle is not a new concept - it is the
natural evolution of two established and successful ventures: Echo, one of
Riyadh’s most trusted wellness and rehabilitation centers, and BoxCentric, a
UK-based performance training brand renowned for its athlete-level coaching and
mindset-driven philosophy.
“People in Saudi Arabia don’t just want a
place to exercise,” says Salman Al Naimi, Co-Founder of Circle. “They want a
lifestyle built around health, recovery, and performance. Circle was created to
meet that demand.”
Saudi Arabia’s wellness sector is
experiencing unprecedented growth. Valued at USD 1.14 billion in 2024 and
projected to reach USD 1.79 billion by 2030, the health and fitness club market
is central to Vision 2030’s quality-of-life goals.
Andrew Constanti, founder of BoxCentric commented:
“Performance isn’t just for athletes. “It’s about helping people show up better
in every aspect of life. With Circle, we’re applying that philosophy to one of
the most exciting wellness markets in the world.”
Located in Saudi Arabia’s Eastern Province,
Khobar is emerging as a hub for innovation and lifestyle. Recently ranked as
the “most improved” city in the Economist Intelligence Unit’s 2025 Global
Liveability Index, Khobar offers a unique mix of local and international
demographics.
Its
proximity to Bahrain and key business centers makes it a strategic entry point
for high-quality wellness concepts.
“Khobar’s diversity and community focus
make it the perfect place to start,” adds Al Naimi. “Wellness is about
connection - and Khobar provides the ideal environment for that.”