TUI has entered into a strategic partnership with AI-powered travel platform Mindtrip. At the core of the partnership is the integration of TUI’s booking capabilities into Mindtrip’s consumer experience.
Mindtrip enables users
to discover, plan, and book personalized travel plans using natural language
prompts and curated content.
Through the
partnership, users will now be able to seamlessly book travel packages via a
“Book with TUI” button directly on Mindtrip. Before the integration, customers
booked each component of their trip separately with different suppliers.
“This marks a new
approach in distribution: theoretical, AI-generated suggestions are becoming
commercial reality. The partnership gives us important early insights into
AI-based travel sales – benefiting all our sales channels, whether digital or
offline,” explains Mircea Tudose, Managing Director Expansion Businesses, TUI
Markets + Airline.
“Currently, flights
and hotels can be combined via TUI on Mindtrip. After clicking on the ‘Book
with TUI’ button, additional services such as transfers, car hire or excursions
can be added. ‘Book with TUI’ is currently available in Belgium, Germany, Ireland
and the Netherlands. „By working with Mindtrip, we are learning how travellers
interact with intelligent AI assistants and how we can further develop our
offering – in our app, on our website or in our travel agencies, “ adds Tudose.
Mindtrip users begin
their travel booking by simply asking Mindtrip questions like “Where should I
go in December?” or “Find me a boutique hotel in London near shopping streets.”
The platform responds
with personalised suggestions, interactive maps, and rich content including
hotels, restaurants, experiences, and transportation options.
Travellers can then build their itineraries by
dragging and dropping elements, viewing photos, seeing distances on a map,
reading reviews, inviting co-travellers and customizing their plans—all within
a single interface.
Through the new TUI
booking button, customers can now also book packages directly on the website,
bridging inspiration and transaction in one seamless experience.
Travel technology
company Nezasa plays a critical role in this collaboration by providing the
engine that maps AI-generated itineraries to real-time inventory enabling them
to be fulfilled through TUI’s vertically integrated offer.
The trips are made available via the ‘TUI
Tours’ platform developed jointly by Nezasa and TUI.
This platform is aimed
at both travel agencies and TUI's online customers and allows flexible trip
combinations to be put together in real time. TUI Tours also uses AI technology
to support travel agencies in creating individual trips.
“This three-way
partnership is a shining example of what’s possible when you bring all aspects
of the trip planning process together in one place,” said Andy Moss, Co-founder
and CEO of Mindtrip. “It’s just the beginning of a new era in travel — where inspiration,
planning, and one-click checkout can all happen seamlessly through the power of
AI. TUI and Nezassa have been incredible partners in making that vision a
reality.” -TradeArabia News Service