The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the continuation and expansion of its partnership with Amadeus, a leading travel technology provider.
Unveiled at World
Travel Market (WTM) London, this renewed collaboration through Amadeus Digital
Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over
60 percent growth through Amadeus’ platforms compared to the previous year,
reported WAM.
The new initiative
will leverage cutting-edge AI-powered programmatic campaigns to target
travellers who are actively seeking their next destination. A key focus is to
engage new consumers who may not have previously considered Abu Dhabi as a
travel destination, thereby expanding the emirate’s global appeal.
By increasing exposure
to a wider consumer base and driving booking conversions, this collaboration is
expected to bring substantial benefits to Abu Dhabi’s key industry
stakeholders, such as hoteliers and travel agents.
Saleh Mohamed Al
Geziry, Director-General for Tourism at DCT Abu Dhabi, said, “Our long-standing
partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s
diverse offering to a global audience. This expanded collaboration is pivotal
to our journey to achieve the ambitious goals set out in our Tourism Strategy
2030.
"By harnessing
Amadeus’ advanced technology and extensive reach, we are not only aiming for
escalated growth in visitor numbers but also strategically building destination
awareness in new and emerging markets.”
Campaigns stemming
from the renewed partnership will strategically target diverse consumer
segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling
adventures, family-friendly attractions, and stunning coastal landscapes are
prominently featured worldwide.
Jan Tissera,
President, International, Global Accounts and Destinations, Hospitality,
Amadeus, stated, “Our collaboration with DCT Abu Dhabi exemplifies our shared
commitment to transforming travel through data-driven insights and innovative
technology.
"By combining
Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary
approach, visitor outreach can be refined to create meaningful, personalised
journeys that truly understand and inspire. Together, we’re not only reaching
new audiences but also setting new standards for tourism excellence - ensuring
every experience resonates with today’s global traveller.”