Hyatt Hotels Corporation expanded its agreement with Chase, enhancing rewards for World of Hyatt cardmembers.
The loyalty programme, with over 60 million
members, is the fastest-growing in hospitality.
Expected economic gains from the
collaboration could boost adjusted EBITDA to $105 million by 2027.
Hyatt plans to expand its credit card
offerings, building on significant growth in card spend and membership.
The
collaboration aims to drive more stays at Hyatt properties through Chase Travel
and Ultimate Rewards, while adding benefits for high-spending cardmembers in
2026.
“Our expanded
agreement with Chase marks an exciting next chapter in how we grow, reward, and
engage with our most loyal travellers,” said Mark Vondrasek, Chief Commercial
Officer, Hyatt. “By deepening our collaboration, we’re creating more ways for
Chase cardmembers to experience Hyatt’s global portfolio and for World of Hyatt
members to be recognized beyond their stays – driving meaningful value for our
guests, our owners, and our brands.”
“We are proud to
deepen our over 15-year relationship with Hyatt, expanding our collaboration
across not only co-brand, but also our branded cards and Chase Travel,” said
Allison Beer, Chief Executive Officer of Card & Connected Commerce, Chase.
“The participation from Hyatt in our luxury hotel program, The Edit, and
offering loyalty status to Sapphire Reserve cardmembers allows us to deliver
even greater value and flexibility to our mutual customers when they stay at
world-class Hyatt properties." -TradeArabia News Service