Swedish water purification and beverage innovator Bluewater, along with its Emirates-based distribution partner NIA, has reported overwhelming interest in their commercial water dispensers at Dubai Active, the Middle East’s largest health, wellness, and fitness event.
Held at the Dubai Exhibition Centre, Expo
City, from October 30 to November 1, the three-day show drew more than 40,000
visitors exploring innovations from over 400 global brands.
Amid the buzz, Bluewater’s Nordic-inspired
nine-square-metre booth stood out for its clean design and powerful
sustainability message.
At the heart of the stand was the Bluewater
Flow dispenser – a sleekly designed, advanced hydration system delivering
instant, purified hot and cold water using seven-stage reverse osmosis
technology, enhanced with essential minerals to boost both body and mind
performance.
Over the course of the show, the unit
dispensed nearly 500 litres of free pure water purged of toxic chemicals and
microplastics, and eliminating the equivalent of 1,000 single-use plastic
bottles in line with the founding mission of Bluewater to end the need for
throwaway plastic bottles.
“Our participation at Dubai Active wasn’t
just about hydration, it was about transformation,” said Kamran Khan, CEO of
NIA. “Every refill was a reminder that sustainability can be sleek, smart, and
deeply human. Together, we’re rethinking the way the world drinks water.”
More than 300 visitors – including
hospitality operators, spa managers, gym owners, and fitness enthusiasts –
experienced Bluewater’s technology first-hand.
The team also held productive meetings with
premium clients, including The Lana Spa and The Luxury Collection Spa, as well
as representatives from leading gyms across the UAE, Saudi Arabia, and Bahrain.
Exciting new discussions were initiated
with developers of Padel sports arenas looking to integrate Bluewater systems
into upcoming facilities.
Visitors praised both the taste of the
water and the Nordic design flair of the Bluewater Flow dispenser, as well as
its alignment with the region’s growing commitment to health and
sustainability.
According to the Dubai Sports Council,
approximately 1.5 million residents regularly participate in sports and
physical activities, a figure expected to increase as the UAE aims to boost
community sports participation to 71 percent by 2031.
Bluewater founder and CEO Bengt Rittri
said: “As the wellness economy continues to expand, Bluewater’s planet-friendly
hydration technology offers gyms, spas, and hospitality venues a cost-efficient
way to reduce plastic waste and elevate the customer experience.” -TradeArabia
News Service