“Oman’s presence at this year’s ITB Berlin remains truly historic as this is the first time that a Middle East country has been named as an official partner for this widely attended global event for the tourism industry,” Salem Al Mamari, director general of tourism promotion, Oman Ministry of Tourism, tells TTN. “This proves to be a strategic opportunity for us as we will be able to throw the spotlight on Oman’s tourism potential–facilities, infrastructures and services–sealing its reputation as a highly preferred tourist destination for the region and the rest of the world to visit.”
Being the official partner country means that the expected 160,000 visitors to ITB Berlin, which takes place from March 4 to March 8 this year, will see more of Oman at the show than ever before. “For Oman, the partnership means it will be centre stage, and we are promoting it with the most powerful marketing and public relations instruments at our disposal,” David Ruetz, head of ITB Berlin, tells TTN in an exclusive interview.
“The sultanate will play an important part in organising the opening event on the Tuesday before the show as well as the grand finale on the Sunday. Oman will have information on a wide range of products in a number of locations, including Halls 2.2 and 4.1. The sultanate will present itself as a modern, successful and extremely diverse holiday destination,” adds the head of ITB Berlin.
According to the recently released third annual AHIC Hotel Investment Forecast, Oman has hotel developments worth just over $2 billion in the pipeline, with key new hotel resorts to look out for, including Jebel Sifah, St. Regis Muscat and Jumeirah Muscat Bay.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.