Radisson Rewards, the loyalty programme of Radisson Hotel Group, has exceeded 27 million members in just three years, reflecting rapid growth and global appeal.
In 2025, the programme expanded its
partnerships across banking, travel, and lifestyle sectors, making it easier
and more rewarding for members to earn and redeem points worldwide.
Financial partnerships have grown significantly, with Al Rajhi Bank in
Saudi Arabia, HSBC in Qatar and the UAE, and HDFC Bank and Axis Bank in India
joining the programme, allowing seamless points conversion from bank loyalty
programmes.
In the UK, Radisson partnered with Capital on Tap, offering PRO
customers immediate VIP tier status and points conversion, enhancing travel
benefits.
Lifestyle offerings have also expanded, with the new Radisson Rewards
Shop enabling members to earn points on everyday purchases from brands like
Adidas, Nike, Apple, Sephora, and Fnac, available in multiple markets including
the UK, US, India, Spain, France, Italy, and Germany.
Travel experiences are boosted through an extended partnership with
GetYourGuide, allowing points earnings on tours, excursions, and activities
globally.
“These partnerships reflect our commitment
to expanding Radisson Rewards beyond hotel stays and creating a truly global
lifestyle programme,” said Ana Martinez de Velasco, Global Director, Radisson
Rewards at Radisson Hotel Group “By integrating with leading brands across
banking, travel, and retail, we are giving our members more ways to earn, more
ways to engage, and more reasons to stay loyal.” -TradeArabia News Service