Emirates recently announced a significant six-year partnership with the Hero Dubai Desert Classic, further strengthening the airline's long-standing commitment to supporting golf in Dubai.
As the region's longest-running tournament and among the most anticipated events on the sporting calendar, the Hero Dubai Desert Classic is the kick-off event of the DP World Tour's prestigious Rolex Series. Since its inception in 1989, it has brought together some of the biggest names in golf on the iconic Majlis Course at Emirates Golf Club. The tournament has evolved into a marquee fixture, attracting global attention and reinforcing Dubai's reputation as a premier destination for championship golf and its passionate following.
Through strategic partnerships, iconic courses, world-class facilities, and championship tournaments, Dubai has become a sought-after golfing destination that attracts both professionals and amateurs throughout the year. Emirates has played a pivotal role in this evolution for nearly four decades.
Since becoming Official Airline Partner of the DP World Tour in 2014 and partnering with the DP World Tour Championship from its inception in 2009, the airline has helped bring the world's most elite golfers to Dubai. Today, Emirates' golf portfolio spans 21 tournaments across 26 countries.
The 2026 Hero Dubai Desert Classic took place from January 22 to 25 and featured the world’s top players, including Grand Slam Champion and four-time winner of the event, Rory McIlroy, competing for a share of the $ 9 million prize.