In the dynamic realm of hospitality, hoteliers need to be even more prepared to capture the interest of an ever-changing consumer who is inspired by highly personalized retailing experiences. A change in mindset is required. No longer confined to the traditional concept of only selling rooms, hoteliers are encouraged to ‘Go Beyond’ and offer all of their amazing goods and services so consumers can choose the experience they want when they make a reservation.
As the industry undergoes this transformative journey, it’s imperative for hoteliers to embrace innovative retailing strategies that not only keep pace with the change, but also unlock new revenue streams.
Gone are the days when hotels could rely solely on room bookings to drive revenue. The modern traveller is seeking a holistic experience—one that encompasses not just a place to stay, but a journey enriched with unique experiences and personalized service.
In an ever-evolving world of consumer expectations, hotels can no longer afford to be complacent. Embracing a diversified retailing strategy is not merely a choice; it’s a necessity for staying relevant in a fiercely competitive industry
Hotels in the Middle East, with their rich cultural tapestry, are no different. While the industry undergoes a global transformation, it’s essential to recognize the unique dynamics of the Middle Eastern market. The hospitality landscape in the region is experiencing unprecedented growth, driven by generous investments to diversify economies, burgeoning middle class, increased intra-continental travel, and a growing interest in diverse travel experiences.
In this evolving landscape, technology plays a pivotal role in reshaping the future of hospitality. At the forefront of this revolutionary wave stands Sabre Hospitality, a leading technology provider in the travel industry, influencing how hotels redefine their offerings and connect with guests on a deeper level.
SynXis, Sabre Hospitality’s global commerce and distribution platform, provides the retailing solutions hoteliers need to seamlessly integrate additional services, experiences, and packages into their offerings. This creates a one-stop-shop for guests seeking a complete and culturally immersive experience.
The true power of Sabre Hospitality’s retailing technology lies in its ability to personalize the experience across the entire guest journey. The platform ensures a unique and seamless experience, catering to the varied preferences of global and Middle Eastern travellers alike.
In an ever-evolving world of consumer expectations, hotels can no longer afford to be complacent. Embracing a diversified retailing strategy is not merely a choice; it’s a necessity for staying relevant in a fiercely competitive industry.
Looking towards the future of hospitality in the Middle East, it becomes evident that success lies in the ability to sell an experience rather than just a room. The latest technology empowers hoteliers to keep pace with this evolution and lead the way in shaping the next chapter of the industry on the diverse and vibrant region. The time for change is now, and those who leverage the capabilities of technology will undoubtedly be at the forefront of this exciting transformation.
* The author is SVP, Global Managing Director, Sabre Hospitality