Jumeirah makes Swiss debut with Geneva hotel
The flagship property – Le Richemond – was founded in 1875 and is located on the banks of Lake Geneva in a prime location at the heart of the city’s business district and a short walk from the city’s luxury designer boutiques. The acquisition forms part of the group’s strategy to build its brand profile in gateway destinations across the world.
The move signals Jumeirah’s appetite for investment in key cities that support the diversification of its portfolio and build brand equity as a globally recognised luxury hotel operator.
The art deco property with its charm and grandeur has been a popular destination for well-known personalities throughout the years. The hotel features 109 keys with 87 rooms and 22 suites, boasting stunning views across Lac Léman and the mountain peaks of Mont Blanc.
The property will undergo extensive renovations, which will commence as soon as possible, to reposition and elevate the guest experience to a level consistent with Jumeirah’s brand expectations. Jumeirah plans to introduce its signature wellness and fitness concepts and will also focus on bringing its culinary expertise to the banks of Lake Geneva, a city well-regarded for its diverse culinary craftsmanship and innovative spirit, with the introduction of unique destination dining concepts.
Katerina Giannouka, Chief Executive Officer of Jumeirah Group, said: “This is an important acquisition for Jumeirah as it marks our entry into Switzerland, presenting guests with a prestigious address to stay in the heart of Geneva’s most desirable destination, as well as serving as a gateway to world-renowned ski resorts. Le Richemond is a legendary property with a 140-year legacy and impeccable pedigree, and we are committed to preserving this heritage as we redesign the hotel.”
“We are in pursuit of the finest architects and designers to curate an exceptional hotel within the Jumeirah portfolio, and we are confident that the re-launch of this property as a new ultra-luxury hotel in Geneva following the completion of the planned renovation works (currently expected in 2025), will support the city’s tourism economy, attracting both domestic and international visitors for business and leisure.”