CONVENIENTLY situated amidst popular shopping zones and the thriving business hubs of Dubai, UAE, the Centro Barsha by Rotana is looking forward to welcome a new target market of guests to its contemporary offering.
General manager of the hotel Eleni Tsolakou says: “There is growth in the affordable and budget hotels concept because of an emerging generation of travelling executives who demand both finesse and functionality at reasonable rates. Centro is a contemporary concept that is young and fresh in its approach, original in its presentation, and dynamic in its offerings and sets a benchmark for the budget-conscious business traveller; it signals the launch of a new genre of executive hospitality. Our key source market currently is Saudi Arabia, and we are looking towards attracting interest from across the GCC as well.”
Branded as a lifestyle hotel brand which is “both stylish and smart” the Centro offers guests the chance to “experience more for less”.
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A significant feature of the property is its convenient location, within a hundred metres from the popular Mall of the Emirates and a Dubai Metro station as well as the business districts of Media City, Internet City, Jebel Ali and the commercial areas of Sheikh Zayed Road and Dubai Financial Centre.
To get an edge on competitors, the property is constantly developing social promotions to engage travellers and offer booking incentives.
Tsolakou says: “We always focus on increase the direct bookings. Since the majority of our guests are young travellers, we try to enable them at home, at work, or on the go to reach directly with a single click.”
Keeping up with the dynamic shifts in the industry, Centro Barsha is positioned for continuous long-term development, strong operating performance and sustainable growth in the immediate future. Brand building and awareness are delivered through Centro’s access to Rotana’s well-proven sales and marketing network, including global reservation systems and operations, a region-wide loyalty programme, centralised staff recruitment and training, amongst others.