SUPER-budget brand easyHotel marked the launch of its first venture outside Europe, easyHotel Jebel Ali, Dubai, with many guests taking advantage of the opening offer of just Dh99 ($27) per night for a double-room.
The 216-room property is part of the brand founded and owned by serial entrepreneur Sir Stelios Haji-Ioannou and the rooms are equipped with basic amenities including en-suite bathroom and a workdesk space for the busy traveller.
easyHotel Jebel Ali, operated by Istithmar Budget Hotels, an Istithmar World company, is Dubai’s first one-star hotel and the first budget property with a Gold LEED (Leadership in Energy & Environmental Design) certification, a widely accepted benchmark for high-performance green buildings.
The hotel is completely transparent on its pricing structure with services such as housekeeping, luggage storage, early check in, late check out, vended snacks and drinks and Wi-Fi internet access available for a small additional charge to those guests who require them.
Announcing the opening, Andy Watson, acting chief executive officer Istithmar World, said: “We believe there is a real gap in the hotel sector here for quality accommodation at affordable prices and easyHotel Jebel Ali fills that void beautifully.
“We are confident that our offer of purpose-built hotel rooms at highly attractive rates and our policy of leaving upgrade decisions solely in the hands of our guests will find resonance in an increasingly cost-conscious market.”
easyHotel Jebel Ali is conveniently located inside the Jebel Ali Free Zone Authority with easy access from Sheikh Zayed Road and has parking for up to 50 vehicles.