Uttar Pradesh, a vibrant state in northern India, will promote its flagship initiative, ‘Embark on your Bodhi Yatra in Uttar Pradesh’, showcasing the Buddhist Circuit and highlighting the state’s spiritual, cultural and heritage tourism offerings to a global audience at the upcoming 47th PATA (Pacific Asia Travel Association) Travel Mart 2025.
PATA Travel Mart, is one of the Asia-Pacific region’s most influential travel trade events, scheduled from August 26th–28th 2025, at the Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand.
It will bring together global tourism stakeholders for a one-day conference, two-day business-to-business travel mart and multiple networking sessions, creating opportunities for travel buyers and sellers to forge meaningful partnerships.
Uttar Pradesh Tourism’s participation aims to highlight its diverse tourism products, engage with international stakeholders and position the state as a premier global destination for spiritual, cultural and heritage tourism.
Jaiveer Singh, Minister Tourism and Culture, Government of Uttar Pradesh, said: “We are committed to transforming Uttar Pradesh into the spiritual and cultural capital of global tourism. The state is a sacred odyssey where Lord Buddha lived and preached. The Buddhist Circuit in Uttar Pradesh encompassing Sarnath, Kushinagar, Shravasti, Kapilvastu, Sankisa and Kaushambi offers travellers an opportunity to meditate in ancient monasteries, explore historic stupas and connect deeply with timeless teachings.”
Mukesh Kumar Meshram, Principal Secretary, Tourism, Culture and Religious Department, Government of Uttar Pradesh said: “We are continually striving to preserve and promote the roots of Buddhism in the state through well-curated Buddhist Circuit. Uttar Pradesh is a hub of spiritual and heritage tourism, where Lord Buddha’s journey from renunciation to enlightenment awaits exploration across sacred landscapes. Our commitment is to establish Uttar Pradesh as a cornerstone of India’s Buddhist Circuit, ensuring a safe, welcoming and enriching experience for global travellers.”
Uttar Pradesh – The Heart of India’s Spiritual Heritage
Beyond Buddhism, the state is home to some of India’s most iconic destinations, including Ayodhya, Mathura Vrindavan, the Taj Mahal in Agra, the eternal ghats of Varanasi, the historic city of Lucknow, the sacred confluence at Prayagraj and the Perfume Capital of India – Kannauj, grand events including Dev Deepawali, Mahakumbh, Rangotsav, Taj Utsav and many more.
Well-connected via international airports at Delhi and Lucknow, Uttar Pradesh presents a diverse and accessible tourism landscape—an invitation to global travelers to experience its cultural treasures and spiritual legacy. - TradeArabia News Service