Travel, Tourism & Hospitality
CONNECT. XCITE Mena showcases luxury hospitality to buyers
The second CONNECT. XCITE Mena event, formerly Connect. China, concluded in Dubai, Ras Al Khaimah, and Doha, showcasing prestigious hospitality and lifestyle experiences for China and Singapore's influential luxury travel buyers.
The second edition of CONNECT. XCITE Mena, formerly Connect. China, concluded in Dubai, Ras Al Khaimah, and Doha, showcasing the region's prestigious hospitality and lifestyle experiences, bolstering its position as a platform for China and Singapore's influential luxury travel buyers.
This year’s theme, “The Dream – For Dream Explorers,” set the stage for a week-long journey that seamlessly blended curated business networking, exclusive destination showcases, and unforgettable cultural immersions.
Xing Zhang, Founder of Connect Xcite, commented: “The 2025 edition has exceeded all expectations, both in the quality of connections established and the depth of cultural and luxury experiences shared. CONNECT. XCITE is more than a networking event — it is a celebration of partnership, creativity, and the limitless opportunities that exist between Asia and the Mena region.”
Key highlights included:
- High-level business meetings at Banyan Tree Dubai and Delano Dubai, where 35 handpicked luxury buyers from China and Singapore engaged with leading MENA hotels, resorts, and bespoke travel providers.
- Immersive destination showcases such as private luxury tours in Ras Al Khaimah and curated experiences in Doha, including visits to the National Museum of Qatar, Place Vendôme, and the Museum of Islamic Art.
- Signature social events including the Aura Sky Pool Golden Hour Cocktail and the spectacular Dream Gala, which served as a grand celebration of cross-cultural collaboration.
The event also underscored a growing trend: Chinese and Singaporean luxury travellers are increasingly seeking personalised, high-value experiences that go beyond traditional tourism.
With its exceptional blend of hospitality, culture, and exclusivity, the Mena region is uniquely positioned to meet this demand.
The partnerships and agreements formed at CONNECT. XCITE 2025 Mena are expected to translate into travel itineraries, enhanced hospitality offerings, and long-term collaborations that will shape the future of luxury travel between Asia and the Middle East. -TradeArabia News Service