Travel, Tourism & Hospitality
ICCA Middle East Summit kicks off in Bahrain
The International Congress and Convention Association (ICCA) Middle East Summit 2025 kicked off in Bahrain on Monday with a day of powerful insights and networking.
The International Congress and Convention Association (ICCA) Middle East Summit 2025 kicked off in Bahrain on Monday with a day of powerful insights and networking.
The forum, running until tomorrow (September 2), features a focused agenda of panel discussions, case studies, workshops, and structured networking, targeting critical topics shaping the global MICE (Meetings, Incentives, Conferences, and Exhibitions) landscape.
Hosted by Exhibition World Bahrain (EWB) and Bahrain Tourism and Exhibitions Authority (BTEA), the event brought together key regional and international stakeholders from meetings and industry events.
ICCA serves as a global community and knowledge hub for the international association meetings industry.
The summit will explore how artificial intelligence is reshaping the way destinations promote themselves, engage with audiences, and create meaningful, data-driven experiences.
With interactive sessions, keynote presentations, and networking opportunities, the event aims to equip destinations and industry professionals with the knowledge and tools needed for effective marketing.
Participants will connect with marketing experts and innovators who are shaping destination strategies.
The programme will cover emerging trends, practical applications of AI in tourism and events, and the integration of sustainability and personalisation in marketing.
Attendees will have the opportunity to learn about AI's impact on destination marketing, gain insights from experts in technology and tourism, explore the links between sustainability and data, and develop strategies for the future.
This platform is important for industry growth, collaboration, and transformation in the region, offering insights and opportunities for networking.
Watch our video report HERE
- TradeArabia News Service