UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced three senior female appointments to strengthen its leadership team. Katharina Dein, with GHA since 2013, has been promoted to Vice President Commercial. Dein will optimise performance of newly integrated properties, support new brand development, and roll out products and services to enhance GHA’s value proposition. Jelena Kezika, also with GHA since 2013, has been appointed Vice President Strategy. Andrea Krenn, who has led GHA’s public relations since 2021, becomes Senior Vice President Communications.