Dusit International launches its ninth brand

Dusit International, a leading hotel and property development company in Thailand, has launched its ninth hotel brand, Dusit Hotels, designed to deliver tailored upper-upscale experiences in strategic city and leisure destinations worldwide.

 

Dusit’s ninth hotel brand – Dusit Hotels – is designed to deliver refined, upper-upscale experiences that are market-relevant, locally rooted, and enriched by Thai-inspired gracious hospitality.

 

Now open in Doha, Qatar; Hanoi, Vietnam; and Chengdu, China – with Manila, Philippines set to join in 2026.

 

Already introduced at three operating hotels – Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China – with another distinctive property, Dusit Hotel Greenhills, Manila, Philippines, signed and set to open in 2026, the new brand has already marked its presence in key markets across Asia and the Middle East, laying a strong foundation for future growth.

 

The brand is characterised by a timeless, warm, and welcoming aesthetic, guided by the tagline "Distinctly Elevated, Perfected by Place."

 

Public spaces feature curated art and locally inspired details that enhance the sense of place, while integrated smart technologies enrich the stay experience.

 

 Dusit Hotels is ideally suited for conversions and purpose-built developments that seek to balance refined comfort and contemporary design with market-relevant facilities, such as destination dining, multi-functional event spaces, and wellness offerings tailored to today's travellers.

 

At each location, Dusit Hotels has demonstrated its ability to deliver refined, upper-upscale experiences rooted in local character and contemporary elegance.

 

 The 207-key Dusit Le Palais Tu Hoa, Hanoi blends Thai-inspired gracious service with Vietnamese heritage, drawing inspiration from the legacy of Princess Từ Hoa.

 

 In Chengdu, the 248-key Dusit Hotel AG Park embraces its natural setting amidst the scenic surrounds of Tianfu Agricultural Expo Park with guided nature-based activities, farm-to-table dining, and sustainability-led programming aligned with Dusit's group-wide sustainability initiative, Tree of Life.

 

Dusit Hotel Doha, with 261 well-appointed guestrooms and suites, plus 96 elegant apartments in the heart of Doha's vibrant West Bay area, has carved a niche in the Qatari capital's competitive hospitality landscape by offering warm, personalised service, a variety of international dining options, and wellness experiences delivered through Dusit's signature Devarana Wellness concept.

 

Dusit's global portfolio currently comprises 294 properties across 18 countries, including 55 hotels and resorts and 239 luxury villa rentals. The company's other brands span the lodging spectrum from affordable lifestyle to bespoke luxury. Dusit has signed 14 new properties this year and has over 60 in the pipeline, reflecting strong demand for its distinctive hospitality offerings worldwide.

 

"Our latest brand has been carefully developed to meet the evolving needs of both hotel owners and modern travellers alike," said Gilles Cretallaz, Chief Operating Officer, Dusit International. "As we continue to reposition the Dusit Thani brand firmly within the luxury segment, Dusit Hotels marks a strategic expansion of our presence in the upper-upscale space, reinforcing our evolution across the lodging spectrum. This new brand allows us to bring our unique Thai-inspired gracious hospitality to a broader range of properties, while giving owners the scope to tailor experiences to their specific markets – all backed by our proven systems, global distribution, and operational excellence. With a strong focus on comfort, character, and locality, each hotel will resonate deeply with domestic and international guests seeking purposeful, memorable stays."

 

"With three Dusit Hotels already in operation and another distinctive property in the pipeline, our newest brand has already resonated strongly with our target market as well as development partners," said Siradej Donavanik, Vice President – Development (Global). "Reflecting strong demand for this offering, we anticipate signing eight additional Dusit Hotels within the next two years, in key gateway destinations, both cities and resorts. For developers seeking a refined, versatile, and future-ready concept with proven performance and global support, Dusit Hotels presents a compelling opportunity." -TradeArabia News Service