Pullman brand to debut in Pakistan

Valor Hospitality Partners, Accor, and Al Feroz Group have signed a deal to build Pakistan's first Pullman-branded hotel, Pullman Karachi Brentwood Tower, set to open in 2028. The partnership combines Valor's operational expertise, Accor's global brand leadership, and Al Feroz's local development expertise to transform Karachi's scenic coastline.

 

As part of a wider mixed-use masterplan developed by Al Feroz Group under the Brentwood Hospitality banner, Pullman Karachi Brentwood Tower will feature 220 hotel keys, 28 serviced apartments, two restaurants, an elegant lounge, and seven versatile banqueting venues offering more than 2,100 square metres of event space. The hotel will also feature a comprehensive wellness offering, including a spa, outdoor pool, and state-of-the-art fitness centre, alongside a curated selection of food-and-beverage experiences catering to corporate and leisure travellers.

 

Strategically located at Dolmen Mall Clifton, the property offers seamless connectivity to Karachi Port, the Central Business District, the diplomatic quarter, key rail links and the international airport, securing its place in the upcoming city’s commercial and cultural hub.

 

To bring this vision to life, IDA (International Design Associates), has been appointed to lead the interior design of the hotel. Known for its bespoke, place-sensitive concepts, IDA takes a collaborative, holistic approach, the studio has delivered over 300 high-profile projects worldwide. Every project is tailored to reflect the location, culture, and the client’s aspirations creating distinctive, meaningful spaces.

 

“Being appointed to operate Pullman Karachi Brentwood Tower is a powerful vote of confidence in Valor’s reputation for delivering bold, world-class hospitality,” said Julien Bergue, Co-Founder & Managing Partner – Middle East, AMEA at Valor Hospitality Partners. “As our second property in Pakistan, this landmark project with Accor and Al Feroz Pvt Ltd reflects our long-term commitment to the region and underscores our strength in managing complex, mixed-use developments in high-growth markets like Karachi. It’s also a proud moment to bring our signature approach, ‘A Whole World of Local’, to another vibrant destination, blending global excellence with authentic local experiences.”

 

As the hotel’s management Company, Valor Hospitality brings deep international expertise to Karachi, further cementing its reputation as a trusted leader in hotel management. Set to operate under a franchise agreement with Accor, Pullman Karachi Brentwood Tower will join Valor’s rapidly expanding global portfolio of over 90 hotels across the Americas, Europe, Middle East, Africa, and Asia.

 

“We are delighted to introduce the Pullman brand into Pakistan, further strengthening our footprint in the country’s premium hospitality sector.” said Maya Ziade, Chief Development Officer, Premium, Midscale & Economy Division, Middle East, Africa & Türkiye at Accor. “This milestone underscores the strength of our partnerships with owners and responds to the growing appetite for elevated guest experiences. Pullman Karachi Brentwood Tower will embody the brand’s hallmarks: contemporary design, vibrant social energy, innovative dining, and immersive cultural engagement.”

 

Nawaz Mahmood, Chief Operating Officer – Brentwood Hospitality, commented, “As demand surges for upscale, modern hospitality—including premium hotels, serviced apartments, and branded residences—Pullman Karachi Brentwood Tower is set to redefine business and leisure travel in the city. This landmark project will establish new industry benchmarks, generate employment opportunities, and elevate Karachi’s global stature, alongside Pakistan’s. Brentwood Hospitality’s strategy extends beyond this initiative, identifying prime locations within Karachi and nationwide for long-term collaboration with Accor and Valor.” -TradeArabia News Service