In Brief


Bahwan renews agreement with Sabre

Bahwan Travel Agencies, one of the largest travel companies in the Sultanate of Oman, and Sabre Corporation, a leading software and technology provider powering the global travel industry, announced the renewal of their strategic technology agreement at the Arabian Travel Market in Dubai. 

Under this renewed agreement, Bahwan Travel Agencies will continue to access Sabre’s portfolio of innovative technology, including its intelligent platform Sabre Red 360. This access enables Bahwan Travel Agencies to harness more data and content, providing clients with an expanded choice from over 400 airlines, 1.6 million lodging options, and numerous tour operators, rail, car, and cruise providers. The extensive marketplace empowers Bahwan Travel Agencies to curate and offer personalized travel packages from suppliers around the globe, significantly enhancing the overall travel experience for its customers. expands Amadeus collaboration, the UAE’s premier online travel agency, announced the expansion of its longstanding collaboration with travel technology leader Amadeus. This partnership between musafirbiz, which is’s corporate travel management tool, and Amadeus, aims to integrate the latter’s cutting-edge NDC technology and robotics into’s platform, ushering in a new era of enhanced traveller benefits and streamlined booking experiences.

Commenting on this alliance, Sachin Gadoya, Co-Founder and CEO of and musafirbiz, remarked, “Technology forms the backbone of modern travel, and we are delighted to fortify our partnership with Amadeus. This strategic integration empowers us to offer a more personalized and differentiated travel experience via musafirbiz, providing access to new, richer content and tailored offers that redefine the journey for our travellers.” 


Wego launches WegoBeds

Wego, the largest online travel marketplace in the Middle East and North Africa region (MENA), has announced the launch of WegoBeds, a specialised B2B accommodation platform designed to meet the growing demand for accommodation solutions in the region.

WegoBeds bridges the gap between Middle East hotels and Wego’s global partner network and it is also the primary hotel supply source for Wego’s own online travel agency (OTA) and corporate travel businesses.

The GCC hospitality industry is projected to reach $37.62 billion by 2028, according to research and market’s GCC hospitality report. Deloitte’s findings indicate Dubai boasts a hotel room capacity exceeding 150,000, while Riyadh has added 28,465 rooms, and Doha has doubled its hotel inventory in the past decade to 39,968 rooms. WegoBeds’ launch coincides with this growth, aiming to distribute these rooms to travel agencies worldwide.


chatlyn unveils most advanced AI chatbot

As part of its strategic expansion in the Middle East, chatlyn, a leading developer of guest experience software focused on travel and hospitality, unveiled its most advanced AI chatbot at Arabian Travel Market (ATM) 2024.

chatlyn’s AI chatbot excels in processing natural language and grammatical nuances, supporting nearly any language, including Arabic. This capability ensures precise, real-time responses, enhancing communication for hotels with diverse international clientele and significantly speeding up response times.

“During the BETA phase, we saw customers increase their success rate in resolving queries by fifteen times simply by uploading a PDF with their information and integrating the chatbot into their main communication channels,” said Michael Urbanek, CTO of chatlyn.


Qatar Airways showcases Sama 2.0

Qatar Airways, the multiple award-winning airline, unveiled Sama 2.0 – an AI-powered digital human cabin crew at the 31st edition of the Arabian Travel Market (ATM) Dubai. 

By answering questions in real time, Sama 2.0 is on path to become the future of exceptional service and hospitality in the travel and tourism industry, assisting travellers in designing curated travel experiences, and empowering them to find answers related to Qatar Airways FAQs, destinations, support tips and more.