The Peninsula, whose global portfolio of luxurious hotels has drawn discerning travellers for nearly a century, has entered into an exclusive partnership with The World of Peter Rabbit in a licensed agreement with Penguin Ventures on behalf of brand owner Frederick Warne & Co. (now part of Penguin Random House Children’s).
More than 120 years after his creation by renowned British author and illustrator Beatrix Potter, and during the Year of the Rabbit, the iconic Peter Rabbit will arrive in time for Easter at The Peninsula – in the form of special themed Afternoon Tea menus, stay packages, and gifts – to ensure a memorable experience for guests and their families through the end of the year.
The partnership launched with a range of celebratory offerings at different Peninsula hotels around the world from last month (March 2023).
These include a collection of exquisitely designed co-branded merchandise featuring The Peninsula’s own Pen Bear mascot alongside Peter Rabbit. In illustrations adorning limited-edition apparel, children’s toys, and décor at participating Peninsula hotels, the two cherished characters will appear together in a series of iconic Peninsula settings: enjoying Afternoon Tea in a Lobby restaurant; reading in an elegant Peninsula guestroom; greeting new arrivals in front of various Peninsula hotel entrances; and encouraging sustainability and appreciation for nature by watering flowers in a blooming Peninsula Garden.
The designs are the very first in which Pen Bear has shared the global spotlight with another children’s favourite.
“It is an enormous privilege to launch this co-branding partnership with The World of Peter Rabbit, particularly during this auspicious season,” said Mark Kobayashi, The Peninsula’s Senior Vice President of Sales and Marketing. “As well as celebrating Easter, which is synonymous with Peter Rabbit we are just beginning the Year of the Rabbit on the Chinese calendar.”
Catered specially for family guests, The Peninsula stages brand-wide programmes like Right Connection – offering guaranteed connecting rooms and suites at discounted rates – and a wealth of family-friendly activities and adventures offered through the Peninsula Academy.
To herald the launch of the Peter Rabbit partnership at The Peninsula, guests are invited to enjoy a special Peter-Rabbit themed Afternoon Tea between March and December 2023, at six Peninsula properties around the world.
Guests at The Peninsula Boutique worldwide will be able to purchase exclusive, limited-edition Peter Rabbit merchandise until December this year.