Uganda Tourism Board eyes Middle East market

The snow-capped Rwenzori Mountain on the border of Uganda and Congo

Uganda Tourism Board has officially launched the ‘Experience Uganda – First!’ campaign, in what is the first time for Uganda to create and promote a travel package exclusively created for locals and residents of the Gulf Countries.

The campaign, which offers selected GCC travel agencies unique travel holiday packages based on a number of themes along with complimentary airport transfers for their clients, was launched last month at an event held at the Hyatt Regency Hotel Dubai, attended by Prof. Ephraim Kamuntu, Uganda Minister of Tourism, Wildlife and Antiquities and the Ugandan Ambassador to the UAE and IRENA, Ambassador Zaake Wanume Kibedi and members of the Ugandan Government and The Parliament.

“We are excited to showcase the very best that Uganda has to offer as a holiday destination for meaningful and sustainable travel. It is hoped that through these marketing efforts that more nationals and residents of the Gulf Countries will come visit Uganda, see first-hand the exceptional natural and human resources and talent that makes Uganda so special, especially as a holiday destination,” says the tourism minister.

The campaign promotes Destination Uganda – known also as the pearl of Africa - as a premier adventure and nature holiday destination for families, groups, couples and young adults, seeking travel experiences that create memories savoured by visitors for a lifetime. Being home to the highest concentration of primates and birds in Africa, the special promotional holiday packages include guided safaris, River Nile boating excursions, unique mountain gorilla treks, wild chimpanzee encounters and pampering at luxury lodges and resorts.  

Holiday packages cover themes such as trekking to encounter Mountain Gorillas, adventure with white water rafting trips down the River Nile, Safari trips to experience Uganda’s plethora of wildlife from the comfort and safety of four-wheel vehicles, chimpanzee encounters, and even coffee tours to name a few. Four and five-star accommodation packages are also included, providing personalised service and pampering. The packages have been especially tailored to cater for the needs of visitors from the GCC region, as well as for those travelling as couples, families, or with friends.

As part of its ongoing marketing activities in the region, the Uganda Tourism Board will also be launching an online training program for Middle East travel agents, in order for them to become experts in promoting Uganda to their clients, and a social media campaign under the hashtag #ExperienceUganda1st, whereby travellers are encouraged to visit the Pearl of Africa before their well-travelled social circle friends and acquaintances.

Uganda is accessible from the UAE with direct daily flights from Dubai to Entebbe, Uganda, with Emirates and flyDubai.

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