Sri Lanka is premier partner for 2019

Sri Lankan Tourism will be the Premier Partner at WTM London 2019 as the island’s tourism industry continues it’s resolute for recovery.

The high-profile partnership will ensure global coverage for the Indian Ocean destination, which has also teamed with legendary Sri Lankan cricketer Kumar Sangakkara to help tourism bounce back.

As a spokesman for Sri Lanka Tourism and the first non-British to be elected to the Presidency of Marylebone Cricket Club MCC based at Lord's, Sangakkara will promote the destination’s key tourist attractions which are being marketed under the new brand ‘So Sri Lanka’.

During an interview announcing the partnership, Sangakkara said: “I am very confident that tourists who come to Sri Lanka will have a wonderful time. I have seen the country recover very well in terms of ensuring the security of both its nationals and tourists from all over the world. Those who come to Sri Lanka want to experience the country in full.”

The Sri Lanka Tourism Promotion Bureau will share its exhibition space at WTM London (Stand AS200) with 67 travel trade partners, including hotels, travel agencies, resorts and operators – all united in their mission to help the country rebuild its tourism trade.

Tourist numbers plunged by 70 per cent in the wake of April’s tragic events, but concerted efforts by the Sri Lankan tourist industry mean the recovery is happening faster than expected, with these efforts, in September the drop was narrowed to just 20 per cent, the destination outlook is positive to bounce back at the end of the year.