Etihad Airways launched a new Emirati designed loungewear collection at an exclusive reception held last month at the iconic Louvre Abu Dhabi. The new line by Emirati brand A Friend of Mine by Xpoze will be offered to the airline’s guests on all First Class flights, and also to those staying in The Residence on board the Airbus A380 fleet.
Linda Celestino, Etihad Airways vice-president Guest Experience and Delivery, said: “In today’s throw-away culture, it has never been more important for us to challenge the norms and to create clothing which can be enjoyed inflight, yet be strong and trendy enough to be kept and worn again as a bespoke item, whether relaxing at home or out with friends. By doing so we also present our guests with a long-lasting and valuable memento of their experience with us. This is something uniquely Etihad and reinforces our position as the airline of innovation and choice.”
The new loungewear is inspired by the simplicity, clean lines and timeless elegance of traditional Emirati dress, cleverly combined with current global trends to create an aesthetic unique to Etihad.