Travelport's Rich Content and Branding merchandising tool which gives agencies and travel bookers a graphically rich experience when searching for and booking branded fares and ancillaries will now benefit at least 250 airlines.
The new development demonstrates Travelport’s commitment to helping airlines deliver their brand and product proposition to travel agents and travellers through all points of sale.
Launched in 2014, Rich Content and Branding allows network airlines and low-cost carriers to differentiate themselves through strong visuals and detailed descriptions of their products and services. This gives OTAs, travel agencies and bookers a real understanding of each airline’s offering and an excellent service to their customers when booking.
Major airlines currently or soon offering access to their branded fares through Rich Content and Branding include Delta, Air France/KLM, British Airways, Iberia, Lufthansa, China Southern Airlines, Singapore Airlines, Emirates and Avianca.
In addition, an increasing number of airlines such as Etihad Airways and Jetstar are introducing no-bag fares on long-haul routes, a development fully supported by Travelport’s Rich Content and Branding tool.
Agencies have have been taking advantage of this tool. Mustafa Filizkok, managing director of online agency Fly365, commented, “Branded fares and ancillaries has increased all of our sales across the board. The results that we are seeing from this particular product is that we have managed to be able to upsell which gives us a great revenue stream.”