FHS World to return, bigger and bolder

Jonathan Worsley

The Future Hospitality Summit (FHS), the region’s most influential hospitality and tourism investment event – now transformed and titled ‘FHS World’ and double in size – returns to Dubai this September.

Previously known as AHIC and running for 19 years, FHS was last held in Dubai in 2022 and is back for 2024 with a bigger, bolder and better-than-ever event, renamed FHS World to highlight the continued growth of the region’s hospitality and tourism sector and the evolution of FHS as the leading event of its kind.

Organised by The Bench and taking place 30 September to 2 October at Madinat Jumeirah under the theme ‘Invest in our Future’, FHS World will be twice the size as the last Dubai event, with a host of new features and focus areas, and a more personalised, immersive experience than ever before.

Jonathan Worsley, Chairman of The Bench, said: “We are thrilled to be back at Madinat Jumeirah, where it all started in 2005. This year, we have added The Arena to our event canvas which almost doubles our floor space for FHS. This has allowed us to put together our biggest summit to date with an expected attendance of over 1,500, including 200 speakers, 300 investors and 100 sponsors.”

This year, there will be more emphasis on technology, green construction and sustainability, with a dedicated ESG Lab focusing on environmental, social and governance issues. FHS World will also have an investors’ lounge and an expanded exhibition area complete with its own ‘mini Expo’, featuring country pavilions showcasing investment opportunities, projects, plans and partnership prospects. 

FHS is firmly established as the leading event of its kind in the region. This year, FHS Saudi Arabia is on from April 29 to May 1 at the Mandarin Oriental Al Faisaliah in Riyadh, followed by FHS World, September 30 to October 2 at Madinat Jumeirah, Dubai.