Accor has signed two new hotel agreements in Egypt, adding the Mövenpick New Mansoura and Mercure Ain Sokhna to its growing portfolio as the hospitality group marks 45 years of operations in the country.
Announced at the
Future Hospitality Summit (FHS) Egypt 2026, the agreements form part of Accor’s
wider expansion strategy, which saw the group sign 12 new properties
representing more than 2,600 keys in 2026.
The two developments
will strengthen Accor’s presence across Egypt’s Mediterranean and Red Sea
coastlines, targeting emerging destinations and growing demand for domestic
leisure travel.
Mövenpick New
Mansoura, developed in partnership with El Borolosy Group, will introduce a
200-key beachfront hotel directly on the Mediterranean coast. Scheduled to open
in 2030, the property will benefit from connectivity to key cities across the
Nile Delta.
Facilities will
include all-day dining and specialty restaurants, meeting and event spaces, a
swimming pool, gym and spa, positioning the hotel to serve both business and
leisure travellers.
Salah El Borolosy,
Chairman of El Borolosy Group, said: “New Mansoura is an emerging urban hub on
the Mediterranean coast, and our partnership with Accor represents an important
milestone in our group’s expansion into hospitality bringing the internationally
recognised Mövenpick brand to the destination. The hotel will introduce modern
accommodation and dining and leisure experiences for business and leisure
travellers while supporting the long-term development of the community.”
The second agreement
concerns Mercure Ain Sokhna, a 104-key beachfront property being converted
under the Mercure brand. The project is being undertaken in partnership with
Egyptian Canadian Marinas Company, a joint venture with Inventure Group, with
Suez Urban Development acting as the landowner.
Scheduled to open in
2028, the hotel is located approximately one hour from Cairo and is expected to
capitalise on demand for accessible coastal escapes and short-break holidays.
Planned amenities
include direct beach access, a beach bar, swimming pool, meeting and event
facilities, and a rooftop restaurant overlooking the Red Sea.
Adel Yassin, Chairman
of Egyptian Canadian Marinas Company, commented: “Ain Sokhna’s proximity to
Cairo makes it an attractive destination for coastal getaways.. Partnering with
Accor to reposition the reposition the property under the Mercure brand will
introduce internationally recognised hospitality standards and a fresh dining
and beachfront experience to the Red Sea, responding to the growing demand from
Egypt’s domestic leisure travel market.”
The latest signings
come during a significant year for Accor in Egypt, as the group continues to
expand beyond established tourism centres into emerging urban communities and
coastal destinations.
“Egypt has been a
cornerstone of Accor’s growth in the region for 45 years and our commitment to
its future remains stronger than ever. This landmark year reflects the
confidence our partners place in Accor and the significant opportunities we see
across the country’s evolving hospitality landscape,” said Maya Ziadeh, Chief
Development Officer for the Premium, Midscale and Economy division across the
Middle East, Africa & Türkiye at Accor.
“Our development
strategy goes beyond expanding our footprint. It is about bringing the right
brands to the right destinations, from established tourism hubs to emerging
cities and coastal markets, while creating long-term value for our partners.
With a diversified portfolio and deep local expertise, we remain committed to
supporting Egypt’s tourism ambitions and shaping its next chapter of
hospitality growth.”
Accor currently
operates more than 38 hotels in Egypt, representing over 15,000 keys, while its
development pipeline includes more than 20 properties and 7,000 additional
keys.
The group introduced
four new brands to the Egyptian market in 2026: Pullman, TRIBE, Adagio and ibis
Styles. It also secured 900 branded residential and extended-stay units across
four mixed-use developments, including the 450-unit Novotel Residences New
Cairo Lusail, its first midscale residential project in the country.
Other developments
include Pullman New Capital Hotel & Residences, Swissôtel Cairo West,
Novotel & Novotel Residences New Cairo Lusail, ibis Styles Badr City, ibis
North Coast Sidi Kerir, and ibis Styles and Adagio Port Said.
Dr. Eman Salah,
Co-Founder and CEO of iBrand Business Consultancy, said market and investment
studies identified a gap in New Mansoura's hotel supply, leading to the
recommendation of Accor and its Mövenpick brand as the hospitality partner for
SANA Towers.
With its expanding portfolio and development pipeline, Accor is positioning itself to capture opportunities in Egypt’s emerging destinations while supporting the country's broader tourism and urban development ambitions. -TradeArabia News Service