Rotana, a leading hotel management company across the Middle East, Africa, Eastern Europe and Türkiye, participated in World Travel Market (WTM) London 2026, being held from November 3–5, engaging with international travel partners and exploring future growth opportunities.
Reflecting this year's
theme, “Resilience, Rebound & Reinvention: The Next Era of Global Travel,”
Rotana highlighted its adaptability, regional expertise and strong industry
partnerships in responding to evolving travel trends.
Philip Barnes, Chief
Executive Officer of Rotana, said: “Our resilience comes from our people, our
understanding of the region and the relationships we've built over the years.
WTM is an important opportunity to reconnect with our international partners,
reinforce confidence in our destinations and showcase the warm, genuine
hospitality that defines Rotana.”
Rotana currently
operates 10 properties comprising 2,107 keys across Türkiye, Russia and Bosnia
and Herzegovina, with three additional properties under development in Georgia.
Its expansion includes Gudauri Ski Resort, marking the Group's first entry into
the ski resort segment.
The UK, Germany,
Russia and Poland remain key European source markets. Barnes added: “We're
seeing European travel demand evolve, with guests placing greater emphasis on
value, flexibility and reassurance. Our priority is to work closely with our
trade partners to respond to these changing needs and create attractive travel
opportunities across our destinations.”
As it continues
expanding its international portfolio, Rotana remains focused on strengthening
industry partnerships and delivering exceptional guest experiences through its
‘Treasured Time’ promise. -TradeArabia News Service