UN Tourism and Università della Svizzera italiana (USI) have again partnered to spotlight inspiring examples of how fashion can drive cultural tourism, boost local trade, and spark innovation in destinations around the world.
Following on from the
joint report "Fashion and Cultural Tourism – Connecting Creators,
Businesses, and Destinations" USI, in cooperation with UN Tourism,
hosted a hybrid workshop (October 24)
to strengthen ties between the fashion and tourism sectors.
The insights delivered
in Lugano targeted policymakers and researchers, as well as professionals in
product development, marketing and communication working within national
tourism administrations, destination management organizations and fashion
companies.
Creative industries
are increasingly recognized as key drivers of tourism development. The Cultural
and Creative Industries now contribute 3.1% of global GDP and 6.2% of global
employment, making them a powerful force for tourism growth.
From art and crafts to
music, film, design, and fashion, these industries represent a great
opportunity for cultural tourism worldwide.
Good practices
showcased at the event included the Tuscany Tourism Board (Italy) the Ljubljana
Tourism Board (Slovenia) and the Lugano Lifestyle Tech Competence Centre
(Switzerland).
Success stories of integrating fashion into cultural tourism offerings from Indonesia, Lebanon, Mexico, Nigeria, Peru, the Republic of Korea, Saudi Arabia, Spain and Tanzania also contributed to the exchange of diverse and innovative approaches. -TradeArabia News Service