Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), has expanded its strategic partnership with VisitBritain, Britain’s national tourism agency, to further promote Britain as a top destination for Saudi travellers.
The partnership,
formalized during the World Travel Market (WTM) in London, reinforces the
ongoing collaboration between the two entities, aligning with growing demand
and stronger travel links between Saudi Arabia and Britain.
VisitBritain’s
research shows strong interest among GCC travellers in exploring destinations
beyond London, from Britain’s idyllic coast and countryside to its vibrant
cities, cultural and sporting events, royal heritage, film and TV locations,
and luxury experiences. This partnership with Almosafer is set to showcase the
nations and regions of Britain and to develop a new portfolio of high-value
packages featuring signature experiences found only in Great Britain.
Oxford Economics data
shows that Britain remains one of the top 10 destinations for Saudi travellers
and continues to see robust year-round demand. Through this partnership,
Almosafer will highlight the most exciting and trending destinations across
Britain with bespoke offers, targeted campaigns, and travel experiences
designed to showcase the country’s culture, heritage, and modern appeal to
Saudi audiences.
Muzzammil Ahussain,
CEO, Almosafer, said: “Our continued collaboration with VisitBritain
underscores our shared commitment to enriching travel experiences for Saudi
travellers. The United Kingdom remains a timeless favourite, offering a unique
blend of heritage, diversity, and contemporary experiences. Together with
VisitBritain, we look forward to deepening engagement with Saudi travellers and
showcasing the best of Britain through our platforms and tailored offerings.”
Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a valuable opportunity to deepen relationships in one of our key GCC markets. Through our campaigns in English and Arabic, tailored content, and social media platforms, we’re highlighting the very best of our nations and regions to Saudi travellers. With enhanced airline connectivity and the Electronic Travel Authorisation scheme (ETA) making it easier than ever to visit, we look forward to welcoming even more Saudi visitors in the coming years.”-TradeArabia News Service