The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey.
Through this collaboration,
Almosafer will work closely with RCMC to showcase Makkah’s cultural and
spiritual heritage while introducing innovative, technology-enabled services
designed to deliver a seamless, world-class experience for visitors from within
Saudi Arabia and around the world.
The partnership leverages
Almosafer’s integrated travel services platform and diverse portfolio of brands
to curate enriching experiences for Makkah’s millions of annual visitors. This
includes:
● Mawasim, Almosafer’s Hajj
& Umrah tour operator, which will enhance religious travel services and
pilgrim facilitation.
● Discover Saudi, its
destination management company, which will design and promote Umrah+
itineraries that combine spiritual rituals with cultural, historical, and
leisure experiences in Makkah.
By integrating Almosafer’s
market expertise, digital technologies, and global marketing capabilities with
RCMC’s vision for destination development, the agreement aims to introduce
authentic yet elevated experiences that align with international standards
while respecting the sanctity of Makkah.
Khalid Kurdi, GM-DMO said: "This agreement with Almosafer reflects our commitment to developing Makkah’s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city’s spiritual significance."
Muzzammil Ahussain, CEO of
Almosafer (Part of Seera Group), added: “We are honoured to partner with the
Royal Commission for Makkah City & Holy Sites. Makkah holds global
spiritual significance, and through this collaboration, we aim to design integrated
solutions and signature experiences that meet the highest international tourism
standards while honouring the essence of the pilgrim journey.” -TradeArabia News Service