Diriyah Company will be in London for a week of engagements centred on World Travel Market (WTM) London 2025, taking place from the 4th until the 6th of November, showcasing Diriyah’s heritage-led development and tourism offering to industry leaders, investors, and decision-makers.
At WTM London, the
Diriyah booth will be in Hall 9 booth number S9-200 and will feature dedicated
lounges for its hospitality asset partners, including Oberoi, Capella, Six
Senses, and Bab Samhan, a Luxury Collection Hotel.
The space will also
host travel partners such as Almosafer, GoZahid, 88 Destinations, Athaar
Arabia, Abercrombie & Kent, Tetrapylon, and Bonjour Saudi, providing a
dedicated area for meetings and introductions to Diriyah’s brand and offerings.
Together, these
highlights underscore Diriyah’s expanding network and its strategic role in
supporting Saudi Arabia’s Vision 2030 tourism goals.
Now in its third
consecutive year, Diriyah Company returns to Outernet London, located in
central London next to Tottenham Court Road Station, from November 1 to 6 with
a six-day fully immersive experience showcasing the destination’s heritage,
culture, and development.
Following two years of
strong success, with almost three million visitors having experienced Diriyah’s
activations in London, this year’s exhibition will spotlight both current
attractions and future opportunities for investment and tourism.
Visitors will
experience authentic Saudi moments, including traditional dance performances,
Saudi coffee, Arabic calligraphy, and other cultural showcases, while immersive
digital screens will bring Diriyah’s masterplan to life.
Diriyah Company will
also host a competition in collaboration with travel partner Almosafer at
Outernet. Visitors can scan a QR code at the venue to access an online form,
where they can register their details and answer a question about Diriyah for a
chance to win a trip to Diriyah. Winners will be announced on Almosafer’s
Instagram page, where full prize details will also be shared.
Jerry Inzerillo, Group
Chief Executive Officer of Diriyah Company, commented: “Diriyah is more than a
destination - it is the birthplace of Saudi Arabia and a living testament to
our rich history and culture. At WTM London and through our immersive exhibition
at Outernet, we are sharing Diriyah’s story with the world, showcasing how
heritage, innovation, and tourism intersect to support Vision 2030. We look
forward to welcoming our global partners and visitors to experience the unique
magic of Diriyah.” -TradeArabia News Service