SKH Private Family Office and Rotana have announced the AED500 million ($136 million) acquisition and redevelopment of The Cove Rotana Resort in Ras Al Khaimah.
Under the agreement, SKH Private Family Office will acquire
and invest in the comprehensive transformation of the iconic property, while
Rotana will re-assume full management and operations for a further 15 years
starting 1 December 2025.
The collaboration marks a new era for one of the emirate’s
most renowned hospitality landmarks and reflects both parties’ confidence in
the UAE’s thriving tourism and investment landscape.
The agreement was formalised during an official signing
ceremony between Saqr Hasan, Founder and Chairman of SKH Private Family Office,
and Makram El Zyr, Corporate Vice President of Development of Rotana, in the
presence of distinguished industry leaders and stakeholders.
Facilitated and arranged by Rasmala Investment Bank, acting
as financial advisor, the renewed partnership underscores SKH Private Family
Office’s commitment to advancing world-class hospitality projects in the UAE.
Rotana will reassume full management and take direct
responsibility for the property’s operations, commercial performance, and guest
experience as it undergoes a comprehensive transformation.
The move reinforces Rotana’s operational leadership and
long-standing partnerships with owners across the UAE, reflecting the company’s
focus on efficiency, brand consistency, and delivering exceptional value to
guests and stakeholders alike.
Philip Barnes, CEO of Rotana, said: “The Cove Rotana Resort
has long been one of our most beloved properties, and we are proud to lead it
into this exciting new chapter. Working alongside SKH Private Family Office,
we’re combining vision with experience to shape a resort that truly reflects
the spirit of Ras Al Khaimah and the Rotana brand. This partnership is about
more than management—it’s about delivering the best possible experience for our
guests and ensuring every stay reflects the warmth, quality, and care that
define Rotana.”
Hasan said: “At SKH Private Family Office, our vision is to
redefine the hospitality landscape through investments that create lasting
economic and social value. The signing of our management agreement with Rotana
reflects a shared commitment to excellence, sustainability, and regional
authenticity. The transformation of The Cove Rotana Resort represents our
ambition to deliver world-class guest experience in alignment with the UAE vision
for responsible investment and tourism leadership. We are confident that this
next phase will reinforce the resort’s position as a flagship destination in
the region, driven by focused strategy and long-term impact.”
The investment of over AED500 million includes the acquisition
of the property, and full renovation of guest rooms, villas, restaurants, and
leisure facilities.
The masterplan also
introduces new design upgrades to the resort’s architecture and facades, the
addition of development of towers with panoramic sea views, and the adoption of
advanced sustainability standards.
The development aligns closely with Ras Al Khaimah’s tourism
strategy and national aspirations for sustainable hospitality leadership. -TradeArabia News Service