Visit Qatar has unveiled a dynamic new campaign celebrating the nation’s vibrant year-round calendar of cultural, sporting, and entertainment events.
Set within the arrival’s terminal of Hamad
International Airport, the campaign film showcases the luggage belt with unique
items, each carrying excitement, adventure, and stories waiting to unfold.
Each item represents a major upcoming event
in Qatar, from grand sporting competitions, such as Formula 1 Qatar Grand Prix,
T100 Triathlon, ATP, and WTA tournaments, to cultural highlights including the
Qatar International Food Festival (QIFF) and the Doha Jewellery & Watches
Exhibition (DJWE), as well as electrifying live concerts and shows.
The campaign does not just represent the
arrival of every event in Qatar but features each event with its very own
celebrity star.
From the adrenaline of the stadiums to
unexpected surprises, David Beckham serves as the narrative link connecting
each story in the film, capturing Qatar’s worldwide appeal and its signature
spirit of hospitality.
Five-time WTA singles champion Ons Jabeur
brings her unique touch to this campaign, while Indian rockstar Anirudh
Ravichander adds a spark of musical flair.
Not to be missed are popular Turkish
actress Hande Erçel, and renowned Japanese celebrity Chef and Restauranteur
Nobu Matsuhisa, whose contributions highlight Qatar’s diverse cultural
landscape.
Meanwhile, British ten-time global
championship gold medalist and former long-distance runner Mo Farah makes a
truly energetic entrance, where his event unloads onto the scene at full speed.
His arrival captures Qatar’s dynamic spirit
and the thrill of world-class sporting moments.
The campaign captures the power and
significance of that first moment in Qatar; the anticipation, excitement, and
wonder that define every visitor’s arrival.
It celebrates how each arrival marks the beginning of a unique experience, showcasing the country’s world-class events and the spirit of creativity and openness that make Qatar truly exceptional. -TradeArabia News Service