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Legacy Hotels Holding acquires stake in Earth Hotels

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Legacy Hotels Holding has announced an agreement to invest in Earth Hotels to support the brand’s growth. 

Earth Hotels, the region’s first homegrown experiential hospitality and living brand, is expanding its footprint across Dubai, Riyadh, Jeddah, Lisbon, Porto, and Marbella.

The brand, which develops and manages it community-driven hotels and residences, has an impressive pipeline valued at over $320 million. 

The partnership will also introduce a flagship Earth Hotels property, set to open in September 2026 in the heart of Dubai, footsteps from the beach.

The agreement was officially signed during the Future Hospitality Summit (FHS) 2025 in Dubai.

“Legacy Hotels Holding is committed to investing in the future of hospitality, one that blends purpose, creativity, and sustainability,” said Fahad Kazim, Chief Executive Officer of Legacy Hotels Holding. “Our investment into Earth Hotels represents more than growth; it reflects our belief in hospitality that inspires and connects. Earth Hotels embodies the values we stand for; experiences that resonate, communities that thrive, and destinations that leave a lasting legacy.”

Alan Honein, Founder & Chief Executive Citizen at Earth Hotels, added: “Earth Hotels was created to build experiences that bring joy, meaning, and connection to everyday life. Partnering with Legacy Hotels Holding allows us to accelerate this vision globally while staying true to our ethos of sustainability and creativity. Together, we are shaping the next generation of hospitality; one that does good, feels good, and inspires lasting change.” -TradeArabia News Service

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