The
Georgian National Tourism Administration (GNTA) has announced a focused
strategy to deepen its engagement with the broader Gulf Cooperation Council
(GCC) B2B tourism sector.
This
initiative is aimed at positioning Georgia as a premier, high-value partner for
Meetings, Incentives, Conferences, and Exhibitions (MICE) operators, travel
agencies, and investors, capitalizing on the nation's rapid tourism growth and
strategic development plans to create significant new partnership
opportunities.
“We are building a foundation for long-term growth by forging strategic alliances with the GCC travel trade and investors to jointly develop high-quality, innovative tourism products that cater to the evolving demand for authentic and immersive experiences. Georgia's dynamic tourism landscape offers unprecedented opportunities for partnerships and collaborations as we continue to nurture the country's growing reputation as a preferred international travel destination,” said Maia Omiadze, Head of Administration at the GNTA.
Seizing
a High-Growth Market:
The
GCC outbound travel market, projected to more than double to $158.8 billion by
2034, represents a pivotal growth segment.
Georgia
has scaptured this demand, with arrivals from key GCC markets experiencing
triple-digit growth in recent years.
This
aligns with the country’s broader tourism success, which saw over 2.9 million
international visitors in H1 2025 and a record $826 million in Q1 revenue,
contributing 7.2% to the national GDP.
This
proven demand presents lucrative opportunities for B2B collaboration in
high-yield sectors.
Launching
Targeted B2B Campaign for GCC Partners:
As a core component of this strategy, GNTA is
launching a targeted promotional and educational campaign across the UAE, Saudi
Arabia, and Kuwait throughout Q4 2025.
The programme includes destination webinars and
in-person events, offering GCC tour operators, OTAs, and MICE agencies
exclusive access to Georgian suppliers, in-depth market knowledge, and
co-marketing frameworks.
Georgia’s Competitive Value Proposition for Trade:
Georgia presents GCC
partners with a unique and compelling value proposition, structured around key
business advantages:
- A
strategic MICE hub: Designated as a key development sector by the GNTA, Georgia
offers modern conference facilities in Tbilisi and Batumi that are
complemented by unique venues in historic castles and lush vineyards.
- Superior
value & affordability: Georgia provides an estimated 30-40% more value compared to
similar European destinations, spanning both luxury experiences and
mid-market affordability.
- Unmatched
accessibility: Visa-free
entry for GCC nationals and expedited e-visas for residents, supported by
ongoing airport modernization and growing air connectivity, ensure
seamless travel.
- Compact & diverse offerings: The country’s compact geography allows business travelers and tourists to experience mountains, sea, and cosmopolitan cities within a single day, ensuring consistent year-round business opportunities.
Partnership Opportunities in a Growing Tourism Market:
The Georgian government continues to enhance infrastructure and hospitality
standards to support the growing tourism sector. Opportunities for
collaboration include:
- Expansion
of premium accommodations with international hotel chains.
- Development
of diverse tourism hubs.
- Enhancement
of experience-based travel products such as agro-tourism, eco-tourism, and
adventure tourism.-TradeArabia News Service