King Salman International Airport Development Company, a Saudi Public Investment Fund (PIF) company, has officially unveiled the brand identity for King Salman International Airport (KSIA).
Launched under the tagline “Your Journey ..Your Destination,” the new brand
reflects KSIA’s commitment to transforming the experience through innovation,
sustainability, and passenger–first design, reported SPA.
As
the future gateway to Riyadh and a centerpiece of Saudi Vision 2030.
On this occasion, Acting CEO of KSIADC Marco Mejia emphasised that the brand
reveal marks a pivotal moment in the company’s journey to build a
next–generation airport.
The focus is on innovation, advanced
digital infrastructure, and seamless integration with the city of Riyadh –
positioning KSIA not just as a transit point, but as a unique destination in
its own right.
The brand launch marks a new chapter in the airport journey, as development
gains momentum and preparations advance for several key public-facing
milestones. Rooted in four brand values – Humanly Driven, Effortlessly Simple,
Timelessly Innovative, and Distinctively Local – the KSIA identity speaks to
the project’s ambition to redefine how airports serve travelers and
communities.
KSIA will span 57 km², featuring six runways and nine passenger terminals, and
is projected to accommodate over 100 million passengers and two million tonnes
of cargo annually by 2030. Economically, the airport is expected to contribute
around SAR27 billion per year to Saudi Arabia’s non-oil GDP.
Its commercial zones and advanced logistics facilities will support regional growth and strengthen the Kingdom’s position as a global hub for tourism, business, and investment.