New Murabba, a Saudi Public Investment Fund company, has announced its sponsorship as Visionary Partner of TOURISE 2025, a platform shaping a new horizon for global tourism.
On behalf of New Murabba Chief Executive
Officer, Michael Dyke – Mazroua Almazroua, Chief Marketing Officer signed the
sponsorship agreement with Abdullah Al-Hagbani, Chief Partnerships &
Executive Affairs Officer of the Saudi Tourism Authority (STA).
The signing ceremony took place under the
patronage and presence of Ahmed Al Khateeb, Minister of Tourism and Chairman of
the TOURISE Advisory Committee, alongside Fahad Hamidaddin, Chief Executive
Officer of the Saudi Tourism Authority and Eissa Almunif, Chief Business
Excellence Officer at New Murabba.
Commenting on the occasion, Almazroua
highlighted the tourism sector’s central role in shaping the Kingdom’s future,
noting that Saudi Vision 2030 places tourism at the core of national
transformation. “This vision is positioning Saudi Arabia as a leading global
destination by leveraging our rich cultural heritage and diverse experiences.
Tourism has become a powerful driver of economic and social growth –
strengthening competitiveness and supporting the Vision 2030 target of
welcoming 150 million visitors by 2030.”
Almazroua added that the sponsorship
reflects New Murabba’s role in supporting national tourism ambitions. “The
TOURISE platform will help unlock vital opportunities to attract investment and
strengthen collaboration across tourism-related industries. New Murabba will be
a key player for the future of tourism in Saudi Arabia, and we are proud to
sponsor the platform as a Visionary Partner.” -TradeArabia News Service